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BABW -get kids back outside, go play

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BABW -get kids back outside, go play

Post by goCards on Fri May 08, 2015 2:54 pm

However, as more and more children move to mobile, many brands are finding fun ways to engage with children that don’t involve data. For example, plush toy brand Build-A-Bear uses its YouTube Kids channel and app to encourage kids to go outside and play with their toys. "We really want to be the purveyors of childhood wonderment and to get kids back outside, go play," says Brian Sawyer, senior managing director of digital for Build-A-Bear. The brand recently launched an app that acts as a free companion to its "Promise Pets" line of stuffed dogs and cats. The app awards points to kids every time they care for their pets by walking or playing with them.

from babw How YouTube and Build-A-Bear Engage Kids Without Collecting Data
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Re: BABW -get kids back outside, go play

Post by King K on Sun May 24, 2015 6:35 am

I think this is such a cute idea tbh o:
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Re: BABW -get kids back outside, go play

Post by Admin on Mon May 25, 2015 4:05 pm

Ahh, this is pretty sweet!

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Re: BABW -get kids back outside, go play

Post by Beloved♡ on Mon May 25, 2015 7:06 pm

this is a good idea! Smile

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Re: BABW -get kids back outside, go play

Post by CaliforniaGirl on Tue Jun 02, 2015 9:31 pm

Wait so the app does this? (sorry Im a little confused lol) 

But it looks like a cute idea with what I understand (:
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Re: BABW -get kids back outside, go play

Post by goCards on Wed Jun 03, 2015 12:43 am

to me, no part of youtube or babw bvAlive videos can get kids outside. just more double talk. Evil or Very Mad
the promise pet app is completely indoors.
long term goals may involve this, but since they have disenfranchised their current customer base, I do not see a long term babw. 
destroying the years of investing that has been done by bringing alive furry friends online does not  get anyone to do anything. safe virtual world is for different purpose.
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Re: BABW -get kids back outside, go play

Post by CaliforniaGirl on Wed Jun 03, 2015 6:44 am

Oh!  I get it now what they were trying to do!
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Re: BABW -get kids back outside, go play

Post by Hazza on Thu Jul 09, 2015 6:36 pm

Locked.

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